REGIONAL FORUM XAQ

Quality Food Network – Agri-food Quality Seals: innovate and communicate to sell more and better

HERE you will find the program that we have designed ad hoc for the session aimed at the Regulatory Councils and focused on those issues that we believe may be of greatest interest to promote the PDO and PGI of Catalonia.

The session will have a first part in which experts in different fields will present challenges and opportunities for innovation for the marks of origin and quality and a second, more participatory, led by an expert in communication, which will help identify the brand positioning of through the values of our products to optimize the effectiveness of a future communication and promotion campaign.